PURSUIT – The Label is a London-born, urban inspired online sustainable swimwear label – targeting 18-35 year old women. Pursuit the label was co-founded in 2017 by Annabel & Hannah. They launched PURSUIT in May 2018 debuting their first collection SUMMER 18’ – The brand manufactures all of the garments within the UK using the sustainable fabric ECONYL which is created from recycled plastic waste specifically from the ocean. The pair design each collection with each female body shape in mind and provide a mix & match option allowing their loyal eco focused following to shop in a way which bests suits them! The city woman is the inspiration behind the collection – making considered choices with an enthusiasm for travel and life.
The focus of the new collection is the exclusively designed digital print, created by textile designer Ollie Goddard. ROC print in ULTRA VIOLET was made using photographic images captured by Ollie from London’s urban surroundings; he blended textures of rocks and merged this with purple tones to create ROC.