Cannes Lions 2022 will see the launch of the new Creative B2B Lions, supported by the B2B Institute, a LinkedIn Think Tank and strategic thought partner.
Part of the Engagement Track, these Lions will celebrate game-changing creativity for products and services that are purchased by professionals on behalf of businesses.
According to the B2B Effectiveness Code – developed by WARC, in partnership with LIONS and the LinkedIn B2B Institute, business people are inundated with functional marketing, so a little creativity can go a long way. 

For more information:https://www.canneslions.com