WHAT WE DO
Joules is a UK-based premium lifestyle brand which designs and sells Joules branded lifestyle clothing, accessories and homeware.
Born in the fields of Great Britain, Tom Joule began selling clothes at outdoor events throughout the country over 25 years ago, finding a niche in the market when he realised that his customers were a bright and colourful bunch, but their clothes were quite the contrary. Today we have 123 stores* in the UK and Republic of Ireland, an active customer database of over one million customers*, an established e-commerce platform and a growing international presence. We’re also a top selling wholesale brand in major UK retailers such as John Lewis and Next Label.
The brand is at the heart of the business and encompasses values of time-off, heritage, countryside, Britishness, family and fun, which resonate strongly with our large, growing and loyal customer base. Following great success in the UK, Joules is attracting an ever-increasing international audience, through the development of wholesale accounts in North America and Germany supported by dedicated websites for each market.
Joules operates a balanced multi-channel proposition, which encompasses retail (stores and e-commerce), wholesale and other smaller channels such as country shows and licensing – having established some high profile partnerships in this area, including premier equestrian events Badminton and Burghley Horse Trials.
The business is based in Market Harborough, Leicestershire, where we’ve been since day one. At the HQ you’ll find a talented team of individuals who work across everything from the distinctive, hand-drawn prints you find in every collection through to marketing and distribution. We also have an office in New York to support our growing North American business.