Celebrate 50 years of Smiley! From their iconic history to being involved in huge cultural moments, Smiley has witnessed some amazing changes over the past 50 years. Now in this book, they have shared some their favourite moments of Good News and continue to encourage everyone to take the time to smile. How a simple line drawing of a smiley face became a global shorthand for brands to connect with people on an emotional level
When Franklin Loufrani trademarked the now iconic smiling face symbol in 1971, he coined the term ‘Smiley’. Over the following five decades, The smiley company has evolved into a global lifestyle licensing brand with a defiantly optimistic outlook.
A simple mantra launched the brand to the world: ‘Take the Time to Smile’. “Back then, this was meant in the most basic sense,” explains Nicolas Loufrani, who has steered the second half of The Smiley Company’s journey so far, having taken the helm from his father in the 90s. “It was about smiling because of light, fun stories.”