Figleaves started life as one of the original internet fashion businesses. In 1998 when company was founded there was little choice of lingerie styles and sizes on the high street, and even less knowledge of bra fitting. They were determined to change that.
They knew that women came in many glorious shapes and sizes but were largely being squeezed into a limited size offer of 32-36, A-C cups. And we also believed in the power of correct fitting lingerie to transform a silhouette and improve posture and health. So they offered, by contrast, almost 150 sizes – today that’s grown to over 200. To provide this choice of size, silhouette and price company offered a carefully curated selection of the best brands; from big name designers to niche and specialist collections. It would be impossible to stock such a diverse range in stores which is why we remain exclusively online.