Sweaty Betty Launches Fashion-Forward BRA Collection Celebrating LFW Style Setters who train high and medium impact

FIND YOUR POWER WITH THE NEW POWER ICON BRA London September 2023 – Coinciding with London Fashion Week, Sweaty Betty will unveil an iconic new collection of style setting multi-support level sports bras and a matching new legging. The POWER ICON collection is designed to offer super-powered support for all levels of exercise and activity. The POWER ICON Bra comes in three support strengths: Studio, for yoga, Pilates and barre; Train for hiking, spinning and weight training; and Run for high impact cardio exercise such as boxing, running and HIIT. The POWER ICON Legging is another new product in the collection, an extension of the brand’s do-it-all POWER legging with added features such as a second side pocket and matching design details empowering her to effortlessly complete her gym look. What makes this collection truly unique is that it’s the first time Sweaty Betty has launched a bra collection with three separate support levels in one style, along with varying fastening mechanisms and adjustability, ensuring a personalised fit for every individual. The bras feature an illusion neckline and stylish mesh detailing, exuding femininity and providing enhanced breathability.
Another highlight is the air-light fixed spacer cups, which are constructed by connecting inner and outer fabric using thousands of tiny filaments to encourage air flow, keeping the wearer drier and cooler during workouts.
The POWER ICON Bra collection is crafted with Sweaty Betty’s famous ‘Power fabric’ – a sweat-wicking, quick-drying material with 4-way stretch. The leggings on the other hand, feature Sweaty Betty’s ‘Super Power fabric’, a heavier, sculpting, super-matte version of their bestselling Power fabric, which delivers added compression and improved opacity. The fit is medium rise with a smooth ‘stay-put’ waistband, an adjustable internal drawcord, sleek feminine mesh panels and
reflective detailing.

Working in collaboration with London’s leading fitness boutique, 1Rebel and three of their highly skilled instructors, Sweaty Betty will unveil a bespoke campaign video which showcases these innovative new bras in action.

ICON POWER Bra collection is on sale in their largest stores and online from early September and retails from £55 to £65. The Power Icon Legging retails for £98.

For more information and purchase please visit:https://www.sweatybetty.com/